University Ticketing Services

Services for All University of Minnesota Departments

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University Ticketing Services, based at Northrop, provides ticketing, registration, donation processing, miscellaneous sales, and related customer services to University of Minnesota departments hosting events or other activities. Services are available to all UMN departments and venue renters on all five system campuses.

Whether your event is simple or complex, free or has a cost to attend, University Ticketing Services can help—utilizing the ticketing platform AudienceView Unlimited and Northrop’s full-service professional team. Our services are available for single events or packages of multiple in-person and online events, concerts, conferences, commencements, fundraisers, memberships, dinners, award ceremonies, and more.

We offer flexible partnership options to help support your events and goals. Our team can provide all services from beginning to end, or we can set departments up with more hands-on access to the ticketing system and management of their own day-to-day operations.

Benefits and Features of Using AudienceView Unlimited Through University Ticketing Services

Features for All Types of Registration, Fundraising, and Sales Needs

Reserved seating, general admission, or timed entry
Registration for single or multiple events
Management of VIP experience needs
Online, phone, and in-person registration options
Ability to accept donations with a data transfer to University of Minnesota Foundation (UMF) Donor Management System (DMS)
Membership management and payment
Ability to sell non-event items

Safe and Secure Solution

Complies with Payment Card Industry Data Security Standard (PCI DSS) for payment processing and protection of credit/debit cardholder data
Complies with University Information Security policies and procedures
Approved by the UMN Office of the General Counsel
Complies with current State of Minnesota “junk fees” legislation and ticketing legislation for ticketing fees
Compliant with UMF data security protocol

Professional Northrop Team Support from Beginning to End

Customized recommendations for your event
Specialty knowledge of University and event industry business practices
Pre-scheduled automated lists of registrants
Pre-scheduled automated robust reporting options
Options for on-site registration staffing
Full-service box office team

Marketing, Reporting, and Settlement Options

All revenue and expenses transferred through UMN Enterprise Financial System (EFS)
Customizable data capture
Promo or coupon code options for event access or discounts

Operational Features

Ticket scanning options available at some venues
Digital and print at home tickets
Waitlist management

Coming Soon! Our Roadmap for Improvement

Our team is partnering with AudienceView to evaluate and make improvements to our UMN AudienceView platform in the coming year. Check back for updates or reach out to us at umntixhelp@umn.edu if you have a question.

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Tell us about your event. Our team is ready to help.

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Pricing for Services

Pricing for University Ticketing Services are deeply discounted for UMN departments. Costs vary and are based on the individual needs of each event or activity. A detailed cost estimate will be provided after we learn more about your event and receive your completed Service Inquiry form.

Get More Information and Schedule a Consultation

Ready to learn more and get an estimate? Contact University Ticketing Services at umntixhelp@umn.edu or fill out this brief form and a member of our team will be happy to help.

Contact Us

Frequently Asked Questions

To date, we provide registration services for all types of events across the UMN system including, but not limited to:

Single or packages of multiple in-person and online events
Conferences
Concerts
Lectures
Commencements
Fundraisers
Memberships
Dinners
Award ceremonies
and more

We use AudienceView Unlimited. Northrop is the business owner and service provider of the UMN’s instance of this online ticketing platform.

Yes! University Ticketing Services and its instance of AudienceView Unlimited is compliant with the Payment Card Industry Data Security Standard (PCI DSS).

UMN departments that accept payment cards (credit or debit cards) as a form of payment for goods and services are contractually obligated to follow the PCI DSS. The PCI DSS is a multifaceted security standard developed and owned by major payment card companies that includes requirements for security management, policies, procedures, network architecture, software design, and other critical protective measures. The standard comprises 12 requirements organized into six related groups or “control objectives” to protect cardholder data wherever it resides—ensuring that sensitive payment card information is handled safely and maintains a high information security standard.

A copy of the PCI DSS can be found on the Payment Card Industry Security Standards Council (PCI SSC) website. More information about the University’s policies and procedures for payment card processing can be found on the UMN Controller’s website.

Yes! University Ticketing Services at Northrop’s instance and use of the AudienceView Unlimited ticketing system has gone through a UMN University Information Security Review of Vendor Product/Service and has been approved.

Yes, as the business owner and service provider of the UMN’s instance of the AudienceView Unlimited ticketing system, we offer Northrop’s full-service professional team to help make your event successful.

Yes; while we do receive some financial support from a University allocation, it does not completely cover the cost of the platform and infrastructure needed to provide services. User fees and credit card processing fees are charged to each department using University Ticketing Services and the AudienceView Unlimited ticketing platform through the UMN Enterprise Financial System.

Yes, per ticket/registration processing fees are charged to individual customers on a sliding scale starting at $1.00 depending on the base price of the ticket.

Yes, the venue hosting your event may charge a facility fee to help cover maintenance costs for the upkeep and use of the building, repair and replacement of technical equipment, and soft goods in a theater setting, among others.

Our fees are based on comprehensive market research and an extensive analysis of local industry standards. These service rates for University departments are below market rates.

We have an exciting roadmap for numerous improvements and integrations to help your department reach its goals and meet your customers’ needs. Our team can share more details on request or see above for what we are currently exploring.

Yes, we provide ticketing services to organizations outside the UMN system for events held in University facilities. We do not currently offer ticketing services to organizations outside of the UMN system in non-University facilities.

Please review the information on our website about renting Northrop, and complete the Rental Inquiry Form. A member of our administrative team will get back to you within two business days with next steps.